So you have a beat-selling website that gets around 100 people visiting it per day. That's 100 potential customers. But are they retu...
So you have a beat-selling website that gets around 100 people visiting it per day. That's 100 potential customers. But are they returning visitors and previous customers or just casual passers-by? Statistically, it has been shown that buyers in the beat market do not purchase a beat the first time on a site. More frequently they buy on the 3rd, 4th or 5th time. So how do you keep them coming back?
One of the most important things that I learned about having a best-selling site is the value of building your email list. Once you have an email list, you can send out emails to all of your subscribers whenever you have a new beat, which greatly increases your chance of a sale.
So in this example, say out of those 100 visitors, you're able to capture 20 emails per day. This would mean that in a year's time, you would have a list of over 6000 potential customers that could potentially want one of your beats. So when you send out an email to those 6000 people, say 1% actually buy a beat when you send out an email. That's 60 people buying a beat every time that you make a new beat. If you're selling your beats for $20, you just made $1200-just by sending an email!
Related: How to Sell Beats Online
But how do you build your list? Well if you have a Soundclick page, they enable all premium customers to build an email list for no additional cost. This is one of the greatest things about Soundclick. There are producers on Soundclick that are getting 1000s of visitors a day, collecting hundreds of email addresses. You better believe when they release a new track, they make a good amount of money.
However, if you have built your own website, there is a different solution available to you. MailChimp, Aweber is email marketing companies that allow you to automatically build and maintain your email list. The monthly cost is $20 for lists under 500 and then goes up from there. But like I've shown, the service will pay for itself many times over and is well worth the investment if you're getting any amount of traffic to your site.
In order to entice people to actually sign up or opt into your email list, you have to give them something. Some producers simply say that they'll keep them updated and send out emails every time that they post a new beat. If your beats are incredible, this may be enough. However, I've found that you can greatly increase your opt-in rate if you give away free beats to your subscribers. So as soon as they subscribe to your email list, you give them a few free beats.
Even though giving away these free beats means that they may not purchase a beat the first time that they are on your site, you now have their email address forever and a week later or a month later, it is likely that they will come back and purchase.
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